Structure
Homepage, service pages and contact details arranged around the paths a visitor actually takes.
A practice website should make you easier to understand and easier to choose.
For accountants, solicitors, architects, advisers, medical and dental practices and other specialists, the website has to answer the questions a visitor brings with them: what you do, who it's for, where you work, what makes the practice credible, and how to begin.
For sector-specific routes, see website design for solicitors and website design for accountants.
Copy and positioning
Plain, capable language about who you help, what you do and what happens next. It should sound like the practice on a good day.
Credibility signals
Credentials, reviews, location, experience, process and enough specific detail to satisfy a sceptical reader and a search engine.
Core pages, copy, design and ongoing care shaped around your practice.
The exact scope depends on the practice, but the work is designed to fix the pieces visitors actually use before they enquire.
Page mapHomepage, core service pages, contact route and any location or sector pages needed for the first version.
Copy and designClear page structure, rewritten copy, visual design and mobile-friendly build around the agreed practice position.
Launch and careLaunch checks, basic search foundations and a monthly rhythm for useful updates, fixes and small changes after the site is live.
Different styles for different kinds of practice.
Six sample directions, from quiet and word-led to structured and clinical. Pick the one that feels most like your practice. The final site is built around you, not a template.
The practice is better than the site makes it look.
You might notice that service pages feel a bit thin, the homepage isn't quite clear enough, or simple updates keep getting pushed aside. The site still works, but it no longer gives people enough confidence before they get in touch.
What changes for visitorsThey can work out what the practice does, whether it fits them, and what to do next.
What changes for the practiceThe site becomes something maintained and usable, not a project everyone avoids.
What this prepares forBetter service pages give SEO and paid campaigns a stronger foundation later.
I spent fifteen years marketing software companies. The bar for what a website should do has moved a long way. Most practice sites just haven't heard the news yet.
Matt Hayman Founder, The Visible Practice
How long does a practice website take?
We aim to have the full website built in three to four weeks.
Our process.
ScopeWe look at the current site, the services that matter, the pages visitors need and what should be handled first.
CreateWe shape the structure and copy, then design and build the agreed pages around your practice.
Launch and careWe test and launch the site, then keep it updated so maintenance does not become another job for you.
Want to know if the website is the first move?
Book a free consultation. We'll look at your current site together and talk through what would make the biggest difference, and in what order.
Book a free consultationOn the call:
- We'll look at where your current site is helping or holding people back.
- We'll talk through the most sensible first move, without slides or pressure.
- You'll get a plain recommendation, even if it's "not yet".