Last updated: 16 July 2026
The short version
We use a small amount of storage to run the site and remember your choice. Fathom directly counts website visits without cookies and does not need a consent click. Meta advertising measurement through Google Tag Manager loads only if you accept it, and you can change that choice at any time.
What cookies are
Cookies are small files a website stores in your browser. Similar technologies, such as local storage and session storage, can do related jobs. In this policy, we explain all of these forms of browser storage. Some storage is needed for a site to work or remember a choice. Advertising cookies are optional.
Essential cookies and storage
Cloudflare, which hosts and protects the site, may set cookies for security and traffic management, for example to help tell real visitors apart from automated abuse. We also store your Meta advertising measurement choice so we don't have to ask you on every visit.
Essential cookies don't require consent because they support the site's operation and security, but we keep them to a minimum.
Storage used by this site
- tvp_cookie_consent_v3: local storage used to remember whether you accepted or rejected Meta advertising measurement.
- Cloudflare security cookies: Cloudflare may set cookies such as __cf_bm or similar security cookies if needed to protect the site and manage traffic.
Direct, cookieless analytics with Fathom
Fathom is loaded directly and provides basic site analytics by counting website visits and simple success events without using cookies. It does not need consent and is not controlled by the cookie choice. Fathom is not loaded through Google Tag Manager.
Meta advertising cookies, only with your consent
Meta Pixel advertising measurement is managed through Google Tag Manager and loads only after you consent. It helps us understand whether Meta ads lead to site visits, handbook downloads or enquiries. Google Tag Manager controls when the Meta tag may load; it does not set advertising cookies itself.
First-touch attribution session storage is created only after you grant marketing consent. It keeps the first page visited, referral source, UTM parameters and ad click identifiers such as fbclid for the current browsing session so existing dataLayer conversion events can support source reporting. Meta may then use _fbp and similar identifiers. If you reject or make no choice, first-touch storage is not created and Meta Pixel stays off.
- First-touch attribution session storage: optional session storage created only after Meta advertising consent and cleared if you reject Meta advertising measurement.
- _fbp and similar Meta identifiers: optional advertising storage that Meta may use after consent.
What we don't use
At the moment, this site doesn't use session replay, form interaction recording, element autocapture or embedded third-party content that sets optional cookies. If that changes, we'll update this policy first and ask for consent where it's required.
Managing your choices
When you first visit, a prominent banner lets you accept Meta advertising measurement, manage the choice, or reject it. Fathom's cookieless visit counting continues whichever option you choose. You can change your Meta choice using the cookie choices control on the site, which reopens the preferences panel.
You can also control cookies through your browser settings, including deleting cookies that are already set. Blocking essential cookies may stop parts of the site working properly.
If we add tools in future
We may add tools such as scheduling, embedded video, spam prevention, advertising measurement or additional analytics. Where a new tool sets cookies or changes how cookies are used, we'll update this policy and, where required, ask for your consent before those cookies are set.
Questions
Email hello@thevisiblepractice.ie and we'll be happy to explain anything here.